BitTouch Art is a revolutionary NFT (Non-Fungible Token) art gallery excited to embrace the technology transforming the art market.

The art market has a long, fascinating history prior to the NFT art craze. If we go all the way back to the earliest cave painting art, there simply wasn’t a market; art was just a method of communication and symbolism. Fast forward to the 1500s, artists had to vie for patronage to make a living—which was extraordinarily difficult—and the vast majority of art was religious. Over time, artists began to have slightly more autonomy and risked diverging from establishments such as the Paris Salon. By the 21st century, artists did not need the support of an institution nearly as much as before, and art was largely secular.

The past 100 years have seen a lot of change in the art world with new art-making technologies. Photography, a newer technology, fought for its legitimacy as a fine art medium, as did printmaking—this took a long time and both were initially rejected by collectors. Now, these mediums are widely regarded as fine art and sell for millions of dollars.

Now, we’re in a pivotal moment of art history where something similar is happening; digital artists are flooding the art market through the creation of NFT art. The traditional art gallery or museum can’t fully support this digital art form without massive change—this is the genius of BitTouch Art, as it is formulated around newer concepts. With BitTouch Art, NFT art can be efficiently collected and sold, allowing space for digital artists in the contemporary market and increasing opportunities for all sorts of art collectors online.